Epicurean Digital Consultants was founded in 2024 by Ali Solak, after 20+ years managing 250+ outlets across five countries. The consultancy is new. The operational experience behind it is not.
Two decades of doing this on the floor, not from a deck.
Concept, layout, kit list, suppliers, licensing and opening plan — the full sequence for getting a new site trading.
from £4,500Every dish costed against your own margins, then priced, described and laid out to sell the ones that pay.
from £1,650Costing, waste, purchasing and pricing gone through line by line, written up as a prioritised list of fixes.
from £450On-site service, upselling and conflict-handling training, with a handbook your team keeps afterwards.
from £950Accounts, leases and supplier agreements put into a form a buyer’s advisers can work through.
The digital side, built by someone who has run the room.
A fast, mobile-first site built around your menu, your bookings and the way people actually find you.
from £1,650Google Business Profile, local listings and location pages, so you turn up when someone nearby searches.
from £850/monthPlanned, shot and scheduled posts for your venue, handled monthly so the feed stays alive without you.
from £850/monthCampaigns written and scheduled to your own list, with sign-up handled on your site.
Logo, colour and type, with the rules for using them, supplied as files your printer and your signmaker can work from.
from £1,850Most venues need both sides. Very few people do both.
I didn't start in digital marketing. I started where you are β in kitchens, behind bars, managing front-of-house teams, and trying to fill seats on a rainy Tuesday night.
Over 20+ years I've managed 250+ outlets across 5 countries and led multiple London openings for Simit Sarayi.
Now I combine that hands-on operational experience with modern digital strategy to help independent restaurants, cafΓ©s, and hospitality businesses compete β and win β in today's market.
Oxford Street, Bond Street, Piccadilly Circus, Leicester Square, Villiers Street, Southampton Row, King's Road and Green Lanes
250+ outlets managed across 5 countries
From kitchen operations to digital transformation
Step-by-step guides to launching a cafΓ©, restaurant or pub in the UK β free to download.
From first idea to first espresso β the complete guide to opening a profitable UK cafΓ©.
Business plan to grand opening β everything you need to launch a UK restaurant.
Concept to first pint β the complete guide to opening a successful UK pub or bar.
Build a professional, ATS-optimised hospitality CV in under 5 minutes. 15+ role-specific templates from commis chef to hotel director.
Give your customers the convenience they crave with a branded mobile app. Increase orders, boost loyalty, and drive sales with powerful mobile solutions designed specifically for hospitality businesses.
Explore Mobile Solutions
I've been in your shoes. Empty tables despite great food. A website that looks nice but doesn't convert. Social media that gets likes but no bookings. A menu that could be more profitable but you're not sure where to start.
I started Epicurean Digital Consultants on a simple idea: the people who fix restaurant problems should be people who've actually run restaurants. I've spent 20+ years in hands-on F&B operations across 5 countries, including multiple London openings for Simit Sarayi.
Common Problems I Solve:
I combine hands-on hospitality knowledge with modern digital strategy β websites built around your menu and your bookings, brand identities supplied as usable files, menus costed dish by dish, and marketing planned, written and scheduled for you.
Everything I wished existed when I was running 250+ outlets across 5 countries, built in-house.
AI-Powered Menu Engineering Software for UK Hospitality
Menu pricing is where a lot of margin quietly disappears. We built MenuMargin to bring the pieces together in one place: menu design, food cost tracking, profitability analysis, and allergen compliance β so you can see what each dish actually earns before it goes on the menu.
Design stunning menus, track your food costs in real time, and use AI to identify which dishes to promote, reprice, or remove. Decisions made against your own numbers rather than a hunch.
White-label menu sharing, client management, consultant-grade insights, and the Boston Matrix analysis your clients expect β without the spreadsheet headaches.
No card required β’ Free plan available β’ Built by Epicurean Digital Consultants
Free AI-Powered CV Builder for Hospitality
I've spent 20+ years hiring in hospitality. I know exactly what makes a hiring manager stop scrolling and pick up the phone. So we built an AI-powered CV builder that gives everyone in hospitality β from commis chefs to hotel directors β a CV that speaks the language employers actually care about.
Share it with your team as a career development perk. It gives them something to work through and keep.
Build the CV that gets you the interview, not the rejection email. Role-specific templates for chefs, bartenders, managers, hotel staff, and more.
No account needed β’ Free to start β’ Built by Epicurean Digital Consultants
9 Chapters of Practical AI Strategies for Restaurant Owners
A practical guide to the AI tools worth a restaurant's time β from ChatGPT menu engineering to automated review responses. Step-by-step, with copy-paste prompts, cost calculators, and a 90-day roadmap.
Written by hospitality operators, not tech consultants β’ Paid PDF, £19.99 (bundle £39.99). The free preview is a £0.00 checkout β email address required.
Thought leadership on F&B consulting, AI marketing, menu design, and future-proof digital strategies.
Your chef is your secret content weapon. With a smartphone and a few AI tools, they can become the face of your brand.
Learn how simple behind-the-scenes clips can be transformed with AI narration, auto-subtitles, and intelligent editingβno production team required.
Read Our BlogDiscover how artificial intelligence is transforming restaurant marketing, design, training, and menu development.
Tools and applications we are currently working with
Each week, we test and curate the most powerful AI tools specifically for restaurants, cafΓ©s, and food businesses. From menu design and marketing automation to customer service and operational efficiency, we work out which tools are worth your money and which are not.
Create professional promo videos from simple text descriptions
Generate stunning food imagery without expensive photo shoots
Find out why your website isn't converting visitors into bookings. This quick self-audit walks through the things that most often stop a restaurant website converting β and how to fix each one.
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Book a free 30-minute consultation to discuss how we can help your restaurant, cafΓ©, or food venture thrive in the digital age.