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EDC Academy

Video lessons on the numbers behind hospitality

Short lessons from Ali Solak, founder of Epicurean Digital Consultants. Under every video you’ll find what it covers, the full notes, and a guide that takes it further. The videos are made with AI and carry YouTube’s “made with AI” label.

  • 2 courses
  • 7 lessons
  • 22 minutes in total
  • Free to watch

Course 1

Profit & Pricing

The numbers that show whether a hospitality business is making money, and where margin goes when it isn't.

6 lessons · 20 minutes

Start with lesson 1
  1. Ali Solak in a busy restaurant, under the words Busy is not profitable, check your numbersLength 4:19
    Lesson 1 Made with AI

    Busy is not the same as profitable

    Three numbers that show whether a full dining room is actually making money.
  2. Ali Solak beside the words 5 numbers you must know, restaurant profitLength 3:53
    Lesson 2 Made with AI

    The five KPIs every hospitality owner should know

    Food cost, labour cost, prime cost, average spend and break-even sales, worked through with simple examples.
  3. Ali Solak pointing towards a guest leaving through a restaurant door, under the words They never came back, here's whyLength 2:27
    Lesson 3 Made with AI

    Profit comes from the customers who return

    Why repeat custom matters to profit, and three profit checks to run on your own business.
  4. Ali Solak at a restaurant table, under the words I can't raise prices again, now what?Length 2:57
    Lesson 4 Made with AI

    When you can't raise your prices again

    Three cost checks that protect margin without another price rise: food cost, portion control and discounts.
  5. Ali Solak beside the words £6 sandwich, £5 net, VAT changes everythingLength 2:49
    Lesson 5 Made with AI

    Eat-in or takeaway: how VAT changes what you keep

    Why the same £6 sandwich can leave you £6 or £5, and a pricing check to run across both channels.
  6. Ali Solak pointing at the camera in a restaurant, under the words It's not your customers, here's the real problemLength 3:36
    Lesson 6 Made with AI

    Before you blame the economy

    What if the problem isn't your customers? Where to look instead, and three checks to run on your own business.

New lessons go up on YouTube first

They are added here, with notes, as each course takes shape.

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