Instagram-First Strategy, Viral Content & Influencer Marketing Across 24+ London Locations
82% of London diners check Instagram before booking a restaurant. Social media isn't just marketing—it's your digital storefront, menu showcase, and word-of-mouth engine. We create scroll-stopping content that converts followers into customers.
Your Instagram feed is the first "menu" potential customers see. If your last post was 3 weeks ago, or your photos look unprofessional, you've lost the booking. London diners scroll through 5-10 venues before deciding. The one with the best Instagram wins.
We've seen London restaurants increase weekend bookings by 180-350% simply by posting consistently (5-7x/week) with professional content. One viral Reel can bring £8K-15K in revenue from new customers.
We shoot your food, drinks, venue, and vibe. 5-7 Instagram posts/week, 3-5 Stories/day, 2-4 Reels/month. No more iPhone photos in bad lighting—we make your food look Michelin-star worthy.
Short-form video is king. We create viral-ready Reels/TikToks: behind-the-scenes, chef secrets, signature cocktails, time-lapses. One viral Reel = 500K+ views = hundreds of new customers.
We connect you with London food influencers (10K-500K followers). Complimentary meals → Instagram posts/Stories → 5,000-50,000 impressions → 80-300 new customers. ROI: 4-8x on average.
We reply to all DMs (within 2 hours), comments, reviews. 58% of customers DM restaurants with booking questions. Fast responses = more bookings. We handle everything so you can focus on service.
Organic reach is dying (4-6% of followers see your posts). We run targeted Instagram/Facebook ads: £300-800/month budget → 50,000-200,000 local impressions → 150-400 profile visits → 30-80 bookings.
Launch new menus, seasonal specials, events, bottomless brunches with coordinated social campaigns. Countdown posts, influencer previews, user-generated content. 280-450% higher turnout vs. no social promotion.
Real growth from real London F&B businesses. Follower counts are vanity—bookings and revenue are reality. These numbers represent actual business impact.
Challenge: New bar competing against 150+ Clapham venues. Young professional target audience (82% check Instagram before visiting). Needed to build buzz fast.
Strategy: Instagram-first launch. Daily Stories, 5 posts/week, 3 Reels/month. Partnered with 12 London food influencers. Ran "tag-a-friend" giveaways. Promoted signature cocktails with cinematic Reels.
Results (8 months):
"We went from empty Thursdays to fully booked weekends. Instagram made us a destination." - Owner
Challenge: Maximize Wimbledon Championships traffic (2 weeks, 450% opportunity). Target tennis tourists and affluent Village crowd. Stand out from 120+ competing venues.
Strategy: Created tennis-themed content (April start): "Strawberries & Cream Pancakes," "Grand Slam Brunch," countdown Reels. Partnered with 8 tennis influencers. Ran Instagram ads targeting Championships visitors.
Results (Championships period):
"One viral Reel changed our business. We had people queuing at 8am. Worth 100x the investment." - Owner
Challenge: Capitalize on Richmond Theatre crowds (180K annual visitors). Target pre-theatre diners (5:30-7pm). Build reputation as "the" pre-theatre dining spot.
Strategy: Created theatre-tied content: "Best Pre-Theatre Menus Richmond," "2-Course Express Menu Reels," partnered with Richmond Theatre influencers, ran Instagram ads targeting theatre-goers (geo + interest targeting).
Results (6 months):
"We're now the #1 recommended pre-theatre restaurant on Instagram. 5:30-7pm is our busiest slot." - Manager
Each platform has unique strengths. We create tailored content for Instagram, Facebook, TikTok, and emerging platforms.
82% of London diners use Instagram for restaurant discovery. We focus here first.
78% of Gen Z discover restaurants on TikTok. Viral potential is unmatched.
Best for local targeting, events, and 35+ demographic. Strong for ads.
We understand each London area's unique social media culture, hashtags, influencers, and demographics.
Student crowd • Market aesthetic • Riverside content
Championships content • Village elegance • Tennis tie-ins
Theatre partnerships • Thames views • Premium aesthetic
Apollo events • Commuter content • Corporate lunch
Family-friendly • Commuter targeting • Village charm
Young professionals • Nightlife • Instagram-obsessed
Don't see your area? Contact us - we serve all London F&B businesses.
Transparent monthly pricing. Includes content creation, posting, community management, and monthly reporting. No hidden fees.
Perfect for new venues
Instagram + Facebook
Comprehensive presence
Instagram + Facebook + TikTok
Maximum growth
All platforms + influencer campaigns
💡 Need a complete digital strategy?
Combine social media with web design, SEO, branding, F&B consultancy, or email marketing for 360° growth. View all services
Social media delivers faster results than SEO. You'll see increased engagement (likes/comments) within 1-2 weeks. Follower growth becomes noticeable in 4-8 weeks. Most clients see measurable booking increases within 2-3 months. One viral Reel can change everything overnight (we've seen it happen).
We create everything. Professional & Growth packages include monthly photo shoots at your venue (we bring professional camera, lighting, styling). We shoot your food, drinks, interior, team. You can also send us iPhone photos of daily specials, and we'll edit them professionally.
We reach out to London food influencers (10K-500K followers) on your behalf. You provide a complimentary meal (£40-80 value), they create Instagram posts/Stories/Reels (contractual agreement). Average reach: 10K-100K impressions. ROI: 4-8x on average. We handle all negotiations and contracts.
Yes! We send you a monthly content calendar for approval (usually week 1 of each month). You review all posts, captions, hashtags. We incorporate your feedback. Once approved, we schedule and post. You'll also have access to our scheduling tool to see everything in real-time.
That's common! Many restaurants post sporadically (1-2x/week when they remember). The problem: Instagram's algorithm penalizes inconsistency. We bring professional consistency (5-7x/week), strategy (not random posts), professional content, and growth tactics. You'll see the difference within weeks.
Book a free 30-minute social media audit. We'll analyze your current Instagram, identify quick wins, and show you exactly how we'd grow your following and bookings. No obligation, no sales pitch.
Book Free Social Media AuditOr call us: +44 7496 766792